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In what could be seen as troublesome times for the Playstation brand with previous exclusives jumping ship and finding new ground on the XBOX 360. Sony were dalt another blow when the world's largest producer of video games, Activision Blizzard stomped down hard with their iron boot and made quite possibly the mother of all threats, no they're not threatening to send an army of cloned SJP's out to take over the world, but they are publicly threatening to abandon Sony's PS3 and PSP platforms.
The shock threat came From Activision Blizzard President and CEO Bobby Kotick when he said:
“I'm getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don't make it easy for me to support the platform. It's expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation...When we look at 2010 and 2011, we might want to consider if we support [PS3 and PSP].”
It's no secret that Kotick would like to see a price cut in Sony's licensing fees especially after a half billion dollar payment for royalties and “other goods” last year. Also a PS3 price cut wouldn't go amiss either (but that one is speculated to be happening just in time for the new Madden game on August 18th).
As Activision Blizzard are the conglomerate makers of such games as Call of Duty, Guitar Hero and Tony Hawk as well as the likes of many Marvel, Dreamworks and Star Wars titles this could potentially spell disaster for Sony.




