Just as we announced the big price drop for the PS3 as the "Slim" model is released we can now confirm that the XBOX 360 Elite will also drop price to $299 on September 1st. In case you're wondering September 1st is the launch day for the new "Slim" PS3. This also seems to coordinates with the recent speculation we posted about that the Elite will be taking the place of the Pro SKU. This is more and more evidence that no mater how much they deny it there WILL be a Natal enabled version of the 360 coming next year to replace the Elite SKU and we assume the price for that model will be around $399.00.

Whether it's good business or not we really have to think that the House of M is hoevering over the dying Sony ready to swoop in and deliver the death blow. We've said it a few times but I think it bears repeating: Sony is going the way of Sega. With attnetion spans the way they are today and buyers ready to move on to the next big thing a 10 Year Plan just seems a bit...well...impractical. The PS3 boom has yet to be seen but with the hand held market being ruled by Nintendo and the PSP slowly dying and now Mircosoft cutting prices to match them this is really close to their last run. How long can you justify funding something that bleeds out money just as fast, if not faster, than you can throw it?